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Do not duplicate the Wordmark on any designed piece.When using the Wordmark and a unit name as separate elements, they must be far enough apart so as to not appear grouped.Note: Websites must include the Wordmark in an approved web header do not duplicate elsewhere on a umn.edu site.Place the Wordmark (or unit and Wordmark combination logo) in a prominent location on a designed piece where the Wordmark isn't overshadowed by other elements.Do not use the ® or ™ symbols with the Wordmark.Each University of Minnesota campus has a distinct version of the Wordmark incorporating the campus’s name.The Wordmark may not be altered in any way but may be combined with official unit designations through the unit and Wordmark combination logo.Do not type the Wordmark or use it in a sentence.It is a foundational brand element that should be used in all communications to provide a visual indication of its origin or source. The Wordmark is a graphic element, not a type style. Additional references and credits can be highlighted in text.

When multiple internal collaborators or sponsors join forces, the University’s wordmark is the only identity mark/logo that should be used.

See Registered Student Organization Brand Guidelines page for more information.

Student Organizations registered through Student Unions and Activities should review the student group handbook for rules pertaining to logo usage. Registered Student Organizations (RSOs) are not permitted to use University trademarks except for the official RSO mark.

To use any logos on merchandise or apparel, see Products and Licensing.

Whenever possible, sponsors or collaborators should be indicated in text, not with a logo. Any use of third party marks on University materials must be approved by the Office of University Relations.

Third party logos may only be used in conjunction with University marks if a signed agreement between the University and the outside vendor or company has been executed.

Units may not develop new logos or alter existing logos.

All marks are reserved for official University business and may not be used to promote non-University activities or imply endorsement.

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The guidelines explain when and how to use each of the University’s logos. These logos have specific uses and are not interchangeable. The use of these marks on communications helps our audiences to quickly see that it is a University communication. Official University logos include the Wordmark, Driven to Discover, Block M, Unit/Wordmark combination, Goldy Gopher, and Regents Seal. Print and digital-ready graphics for Block M, Goldy Gopher, Unit-Wordmark, Wordmarks, and System marks.

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